Pictorial mark logosĪ pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. Some of the most popular and prestigious universities have an emblem logo, Stella Artois beer, or DC’s Superman. Its symbol has the shape of a black shield with the word Motorcycles in orange, and over the shield comes a horizontal black bar with Harley Davidson written in white. Harley Davidson’s “Bar and Shield” logo is recognized worldwide.
Since they’re detailed, they may not look so good when resized to a smaller resolution or not so readable when placed on a billboard. They’re memorable, professional, and give a powerful feel to your brand.Ĭons : Probably, the only disadvantage to the emblem logo is the scalability. Moreover, the chances to find another brand with a logo similar to yours are significantly smaller.
Pros : Once you come up with a good emblem logo, your brand will surely stand the test of time. They are often richer in detail than other types of logos giving an official look to your brand. It has the power to give a traditional feel to your brand. Think of seals, crests, stamps, prestigious school logos, or government agencies.Īn emblem is a logo type that features text, a symbol, or imagery inside a geometric shape. Emblem logosĮmblems are the oldest types of logo design. The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos. I’ll pinpoint the pros and cons, so you can make the best decision when creating a logo design. There are seven different types of logos, and we’re going to discuss all of them in this article. Moreover, a good logo can have a powerful visual impact on potential customers, helping your brand stand out through its uniqueness-on ads, marketing campaigns, brochures, etc. It’s an important question to answer because the first thing customers will notice is the logo. We probably don’t give a lot of thought to logos if we don’t have to think about creating a design ourselves.īut what if you do have to come up with a logo for a brand? What type of logo design you choose? I have four brands with their unique logo design on my desk right now. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. Anyway, we’re pretty sure that by the end of this post, you’ll want to design a logo of your own.Logos are everywhere. As long as you’re inspired by something you see, we’re on the right track. If you think a logo on this list doesn’t cut it, don’t hang us out to dry – cool is in the eye of the beholder. To show rather than tell, we’ve collected 16 examples of our favorite logos, created with our logo maker, and separated into categories. In fact, there’s no formula for what makes a logo cool – you’re either “it” or you’re not. These logos are confident and chill they’re carefree but refined. Logos, too, have an in-crowd of their own, and we’re privileged to have an all-access pass into their crew. For example, some color trends are killing it this year, while others have receded into the background of the under-appreciated and overlooked. Need some inspiration for your new logo design? Don’t worry we got you! You can start by checking out our logo ideas page where we share logo inspiration across different types of industries.īut if none of those things speak to you, that’s okay – the world of design has its own elite, and anyone can join with the proper intel.